We preserve memory and tradition

 

JOSÉ is a name whose origin is lost in the memory of time. Many JOSÉs have passed through the most remote history of humanity. Many JOSÉs became known in recent history. To the JOSÉs who remained in the collective imagination, and to the JOSÉs who were relevant in the anonymity of life, our homage.

Evoking a name full of meaning, so Portuguese and at the same time universal, seemed to us to fit the meaning of the project we began a few years ago. In its Hebrew root, JOSÉ is "one who adds". This was our purpose: to add material and immaterial value, to broaden the relationship between quality production and quality consumption, to increase awareness of the quality of raw materials, their food potential, the quality of small, large producers and products.

 

 

 

We preserve values and relationships

 

We are in between those who produce quality products and those who enjoy them. Between them, we carry out our adventure: to publicise, add value, promote new social and commercial relationships, and new social and eating habits between people and products.

We do not compete with our competitors, whatever they may be. We maintain an honest relationship with our suppliers and our customers. Those who produce with commitment and responsibility, who select good ingredients and use excellent processes deserve an equal return. We go out to meet customers - or they come to us - who are demanding and sensitive to fair trade, people who wouldn't trade the best for anything and who are willing to buy our products at the right price.

 

We retain challenges and imagination

 

The quality of our products is the raison d'être of our company. But this quality does not exist alone. It is surrounded by people who play a leading role in the means, traditions, values, circumstances and possibilities: it is the cause and effect of ways of looking for the best in life. The graphic communication strategies accompany and help to promote the vitality of this challenge. It could only be this way.

We have with us the designer Luis Mendonça, responsible from scratch for all the company's design and art direction. We needed someone capable of combining agility, demand, creativity and experience. Thus, the graphic project aggregates several valences, articulating needs and opportunities, involving design, art and in particular illustration. Bringing more people into our conviviality, authors whose prestige combines well with the excellence of our products. Our image is in fact a family of images, a diversified and united family, where there is always one more birth to come.

Estamos presentes em feiras e certames dedicados à cultura alimentar e aos produtos de qualidade. 

We promote experience and excellence


 

We are present at fairs and exhibitions dedicated to food culture and quality products. Our stands are a tasting place for the eyes and palate. We select handcrafted products. We select products whose quality is guaranteed by careful manufacturing processes. The choice of the best ingredients, the preservation of their natural integrity and nutritional richness, the optimisation of their qualities.

The excellence of Portuguese products has found outstanding appreciators inside and outside the country. We would like you to taste them alongside others that have always enjoyed fame: Italian, Spanish, French or others. We want to show you that we have excellent products, demanding producers and informed, appreciative, enthusiastic consumers.

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We pack the real and the imaginary

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Our packaging has been designed with the growing family of products and images in mind. As in a family, everyone likes to be together. And they miss each other when they are apart. Together they are stronger because each one shows only one part and only the whole speaks for all. Away from each other, they lose the strength that gives them meaning. Kept close together, they gain the strength that gives them meaning.

Before tasting the products, everyone tastes the packaging. This first tasting paves the way for the next one, the one that confirms the quality of the outside and the inside. This in turn whets the appetite for gifting new products, and surprising new outfits. Despite being produced from recycled material, our packaging lives on beyond its useful life as collectors' items, artefacts that never die in their utilitarian function and that add symbolic value beyond consumption.